I get asked this question a bit.
When we were in the process of renaming the school, it was one of the first names we considered. It was cast aside for various reasons. We considered other names Aspire, Inspire, Zenith, Performance, Purple Dragon, Blue Ninja, Highlands Ranch Taekwondo The list goes on and on and its mostly ridiculous. None of the names spoke to us.
We stopped. Then asked ourselves what do we want the name to say? How do we impact our students and their families? How do we stand out? How can we represent a powerful presence? We went back at it – Action Taekwondo, Motivate! Challenge Martial Arts, Excite Taekwondo, again we ended up in the ludicrous. Would you attend the Zen Action Zone School of Martial Arts?
Again, we stopped. We revisited how do we want to change our students? How do we affect change in the community? What is our culture? How do we impact our students? How do we impact our families? And we realized something – one word kept appearing. Over and over, it was in our conversations. In our what thoughts, in what we were trying to realize. That word was impact. Once we realized that word – Impact. While not quite magic everything else started to crystalize.
It became a touchstone for how we all should live. It became the focus for how we create our culture. It became the central message of our all our goals. To make an impact. It fit all our criteria. It was a power word. It was an aspirational word. It was short. And of course, it sounded pretty cool. So, we became Impact Taekwondo.
One of my new favorite sayings is “There is no I in team. But, there is an ‘I Act’ in Impact”
To make a change in ourselves, our children, and our communities we must make an impact.
We must act.
Jim Evins is the Co-Owner and Program Director for Impact Taekwondo. After earning his First Degree Black Belt. He made a leap of faith and bought a Taekwondo school with his wife. A one time IT guy he works daily to made sure that all of Impact’s students have the best experience possible. Jim can be reached via email at email@example.com
Author Blubs – Blog Template
Michele Evins the Co-Owner and Lead Instructor for Impact Taekwondo. A Third Degree Black Belt,
She works everyday to make sure that Impacts Curriculum and how we teach are the up to her tough standards and high expectations. Michele can be reached at firstname.lastname@example.org
Brando Loomis is Lead instructor at Impact Taekwondo. His energy and enthusiasm helps make classes
rock. A Fourth Degree Black Belt and Master instructor Brandon makes sure that every student realizes they CAN go just a little bit further, that they CAN do a little bit more. Brandon can be reached at email@example.com
Jim Evins is the Co-Owner and Program Director for Impact Taekwondo. After earning his First Degree Black Belt. He made a leap of faith and bought a Taekwond
o school with his wife. A one time IT guy he works daily to made sure that all of Im
pact’s students have the best experience possible. Jim can be reached via email at firstname.lastname@example.org